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Can graphic design and website design be combined?

November 4, 2009

Many web design companies design websites only. In fact, they are as much into the coding needed for websites as they are into graphic design. But there are companies that span both graphic design for brochures, advertising, etc, and also design websites.

The question is which is likely to work best for your business? If you are an online business, then you will have little need for graphics design offline. If your business has been working offline for some time, you may have a goo relationship with a graphic designer and want to use that firm’s services. In that case, I recommend that they do purely graphic design, and that a web design company does the rest.

Actually, you might find that putting two companies together like that could work well not just for your firm, but also for theirs. This is the era of co-operation and joint ventures rather than cut-throat competition. If you don’t have a web design firm in mind, the you will want to search for web design companies and see which ones also do offline graphics There is a lot to be said for having two firms, rather than relying on one for all your work.

What do I recommend? I prefer a firm that understands coding, such as php primarily and has design capability for my website, and a graphics designer for offline work. This way yo can be sure that both are up to date with trends in their business.

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