What Your VA Website Says About YOU!

December 11, 2008

One fact that’s true about a lot of Virtual Assistants is that they often have a whole range of skills and therefore numerous services to showcase on their websites. But what does a prospect think when coming across a website like this? ‘Jack of all trades, master of none’ is one phrase that comes to mind. An example of such a website is http://www.alternative-office.com.

It’s therefore a good idea for Virtual Assistants to have one or more websites aimed at their specific niche area(s).

For Virtual Assistants, a ‘niche website’ demonstrates that you are an expert in the service you are offering together with the types of businesses and industries that you have worked with in the past. This is very attractive to prospective clients as they can immediately see that you’ve got valuable common ground of knowing about his or her business requirements and the type of job you can do.

So how do you go about finding your Virtual Assistant niche?

Well, firstly take a piece of paper and write down a maximum of 5 skills that you do well. Secondly, from your list, choose your top 3 skills and write about how you would offer these as services. Now take the one that not only you are really good at, but that you would really enjoy having as a main Virtual Assistant service. In addition, you need to determine what type of companies you’re offering business to and in what industries; how you’re going to provide solutions to their concerns; who are the competition, and what makes you unique.

An example of such a niche website can be seen at http://www.iceni-it.co.uk which is a site dedicated to free advice and help for new and aspiring VA’s at no charge.

As a solution to providing cost effective niche websites, ‘Wannabe a VA’ is an organisation specifically for Virtual Assistants and SME’s providing a free domain name, free niche website and marketing coaching, all for the cost of domain hosting at http://www.wannabe-a-va.com.

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What Your VA Website Says About YOU!

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