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CCTV Surveillance Systems Monitor People Too, Big Brother Can Be Watching

December 13, 2009

The common use for CCTV Surveillance Systems is to prevent theft or trespass onto property. That’s the common use; the existing CCTV system can be utilized for other purposes too. Traffic counts, the number of people entering an establishment and the employees can all be monitored utilizing a CCTV system. All of these factors must be brought into consideration when the purpose of a CCTV system is considered.

Many businesses suffer from a lack of traffic into the business. An inadequate parking area may cause this lack of traffic for the customers. Convenient, safe parking is a consideration for many shoppers in today’s society. Through the use of a CCTV system trained on the parking lot, the owner of the business can quickly determine whether or not the parking area available to the business is sufficient to allow for the traffic flow that the owner expects. Should the parking are prove to be inadequate, the owner of the business can, should they choose to do so, establish rules for where employees can and should park to allow the customers greater access to the store.

Many business owners have a general idea as to when the “busy hours” of their business are. Most have no idea other than the generalization “Friday afternoon is busy” as to what the traffic flow is in their store. This traffic flow can be determined through the use of the CCTV system. A manager can review tapes and a manual count made of everyone entering the door and the time and date of that entry. A better solution is that the camera that monitors the door can have a built in motion detector. The motion detector can detect someone entering the store and provide an output to an electronic counter. This counter will provide time and date that it was tripped to count. This data can be electronically gathered and charts of traffic flow can then be created. The amount of staff on the floor can then be adjusted to the traffic count into the store. These adjustments of sales staff will insure better customer service, which in turn will mean repeat sales for the store.

Staff are people and people want to look good for the boss. When the owner or manager is present, all of the staff are on their best behavior. The question arises however, what are they doing when the owner or manager is out of sight? The only answer to this is through CCTV systems. When a CCTV system is installed, areas that are not subject to shrinkage should be monitored. Storage areas, break rooms and other places in the store should be monitored to enable the owner or management to determine just what the staff is doing while they are in the office. This monitoring ability allows owner or management the opportunity to determine which employees are truly working and being productive and which employees only look good when the owner or manager is in sight of them.

CCTV Surveillance Systems do cut down on shoplifting and in store shrinkage. The CCTV Surveillance Systems also permit additional benefits to both owners and managers. Determinations of customer flow and employee conduct can also be made. These additional benefits are of great value to any store owner. So now you know why CCTV Surveillance Systems is important.

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