How To Write A Press Release – Mistakes To Avoid In Writing A Press Release

April 11, 2009

Writing a press release submission is something foreign to most internet marketers however, you need to start making them part of your traffic strategy.

Press releases are an excellent way to get valuable back links and without a diverse range of links coming back to your sites then you’ll struggle to make an impression on the search engines especially with Google.

If you think press releases are just for those with ground-breaking news items to promote think again. But going with the idea of using them to sell something will get you plenty of grief. Grief in the fact that they will more than likely be ignored and never used.

In this article, we explain why press release submission needs to strike the right balance to have a chance of getting by those who scrutinize them. Think these four words – why, what, where and when and you are on the right track.

Proper Press Release Structure

Let’s look at some of the things you need to know in how to write a press release. We have listed five major areas you need to be paying attention to.

1. Getting attention doesn’t mean making outrageous claims so avoid trying to hype up your press release. Hype sounds sales like and will get ignored. In fact, if you are submitting through some of the better known press release services then it’s unlikely they’ll be accepted and you’ll be asked to re-write them.

2. Remember, it’s a press release and not a sales letter. Many make the mistake of using it as an opportunity to sell something. You need to avoid this. Leave the sales pitches to your presell pages and sales pages.

3. If you are launching something then only create a release if you can make it sound newsworthy. Launches happen every day and are common. You need to differentiate yours from all the others that land on the desk on in the inbox of media outlets

4. You need to get straight to the point. Remember, it’s just like a website or an article online, you don’t have much time to gain the reader’s attention so get straight to the point and avoid filling it with fluff

5. Your press release format is not a piece of art. In other words, watch the exclamation marks!!! These scream sales and promotions and will usually get turfed. If you want the best chance of getting your piece picked up and promoted, then avoid using exclamation marks at all.

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